You need an Owner or Super Admin account to create a shop. This is typically the first thing you set up — everything else (services, offers, packages, staff) is created inside a shop.
1
Open Business → Shop
In the sidebar, click Business, then Shop, to see every shop set up so far.
2
Click + Add New Shop and fill in the details
Save to create the shop — it’s now ready for services, staff, offers, and packages to be added inside it.
Shop Code is unique across the entire product, not just within your account — once used, it can’t be reused.