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A Shop is a single business location — its own customers, service catalog, offers, packages, and staff are all scoped to it.
You need an Owner or Super Admin account to create a shop. This is typically the first thing you set up — everything else (services, offers, packages, staff) is created inside a shop.
1

Open Business → Shop

In the sidebar, click Business, then Shop, to see every shop set up so far.
2

Click + Add New Shop and fill in the details

Save to create the shop — it’s now ready for services, staff, offers, and packages to be added inside it.
Shop Code is unique across the entire product, not just within your account — once used, it can’t be reused.
Removing a shop later requires the Super Admin role and typed confirmation, and cannot be undone.