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The Template tab lets you customize the display layout of message templates already set up for the chatbot — it isn’t where templates themselves are created. These are the same templates you can link an action to via its Message Template Key (see Action).
1

Open Business → Whatsapp Chatbot → Template

The left panel lists every template available, each labeled with its name and a badge showing what it’s used for. Click one to open its layout editor on the right.
2

Adjust the template's fields and save

For each field on the template:
  • Field Key — read-only, the underlying field this row represents
  • Custom Display Label — edit the label shown for this field
  • Toggle — show or hide this field
  • Up / down arrows — reorder enabled fields relative to each other
Save to apply the layout.
There’s no way to create a new template from this page — a template needs to already exist before it can be customized here or picked as an action’s Message Template Key.